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One way to generate new ideas for your business is to outsource content creation.

If you’re like most creative business owners, you’re always on the lookout for new and innovative ways to create content that will resonate with your audience. After all, without fresh, engaging, and relevant content, it’s hard to keep people interested in what you have to offer. This is where outsourcing content creation can be a huge benefit to your business.

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Here are 5 reasons why you might want to outsource content creation:

Reason #1: You’ll always have fresh ideas

A team of writers working on your behalf will ensure that you’ll always have a fresh supply of new ideas to keep your audience engaged. Plus, since each writer will have their own unique perspective, you’re likely to get a wider range of ideas than if you were generating them all yourself.

Reason #2: Outsourcing can be cost-effective

Outsourcing your content creation can be more cost-effective than writing the content yourself, especially if you don’t like writing. It frees you up to do the things that only you can do in your business.

Reason #3: It lets you focus on working ON your business

Freeing up the time you would have spent on creating content, allows you to focus on other aspects of growing your business. For example, if you don’t have to create the content, you can spend more time marketing and networking to grow your community.

Reason #4: You’ll get professional quality content

When you outsource your content creation to a professional service, you know you’ll be getting well-written and researched articles that are relevant to your readers. Since their income depends on them getting the information right for you, you can rest easier knowing that you are sharing accurate and up-to-date content.

Reason #5: Outsourcing is scalable

As your business grows, you can outsource content creation to a larger team of writers in order to scale your business quickly, and save time and money in the long run.

So, how do you go about outsourcing content creation?

There are several ways you can go about hiring content creators to work for your business. We’ll go further into these in a future series, but for now, here are three ways to consider:

1. Hire a content creation service

A content creation service can provide you with a team of writers who will work on your behalf to produce high-quality content. There are several good ones depending on the type of content you need and your prices range.

Resource: 13 recommended firms offering professional content writing services

2. Work with a freelancer

When you’re just starting out, you can contract a freelancer to write for you on an as-needed basis. This works well when you need a smaller amount of content that one person could handle. You’ll want to test a few different writers to find someone who fits your style and is able to product the type of content you need.  Freelance sites such as Fiverr and Upwork are great places to start. You can also ask other business owners in your niche for recommendations.

3. Hire a virtual assistant

A virtual assistant can be a huge help for your creative business, both in content creation and other tasks. The main thing to take into consideration when hiring a VA to create your written content is their ability to work in the language of your audience.

Final Thoughts

When you outsource content creation you are freeing yourself up to do other tasks that your business depends on you for. It also can be a huge stress-reliever to know that you have someone helping to generate new content ideas, and create professional content for you if writing is not your strong suit.

This is Part 9 in a 10-part series on Using Content in Your Marketing Strategy. Other posts in this series include:

  1. 7 Reasons to Make Content a Key Marketing Strategy for Your Creative Business
  2. 6 Good Reasons for Using a Content Calendar
  3. Got Creators Block? 5 Common Reasons Why This Might Happen to You
  4. 7 Tips For Getting to Know Your Community
  5. 7 Tips for Generating New Content Ideas
  6. 8 More Tips for Generating New Content Ideas
  7. Four Ideas for Creating a Content Idea List Using Data
  8. 8 Tips for Using Social Media to Gather More New Content Ideas
  9. Five Reasons to Outsource Content Creation (this article)
  10. Coming Soon
About the Author

Ruth is self-styled creative soulpreneur who loves that she gets to play with words and pictures for a living. She started her first email newsletter in 1997 and has never looked back. Between creating printables and courses, she publishes a daily newsletter, loves to golf and walk on the beach and is teaching herself how to do hand-lettering and doodle art.

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