As creative business owners, we all know that content creation plays a huge role. But, with so many things going on, it’s not always the top priority. Having a content calendar can help you stay organized with all of your content creation and keep your blogging and marketing engines running smoothly.
What is a content calendar?
A content calendar is simply a schedule of when and where you will publish your content. This can include blog posts, social media updates, email newsletters, etc. Having a content calendar helps you keep track of deadlines and ensures that your content is consistent and high-quality.
Here are 6 good reasons to consider using a content calendar:
Reason #1 – A content calendar helps you stay organized
When you have a lot of things going on, it’s a huge challenge to keep track of everything. A content calendar provides a big-picture view of your content strategy and helps you keep track of what you’re publishing, as well as all your deadlines.
Reason #2 – A content calendar keeps your team on track
As mentioned above, a content calendar has all your deadlines in one spot. This is super helpful if you have a team helping you create your content. With one overall calendar, everyone knows what’s going on and where their work falls in the process.
Reason #3 – A content calendar keeps you consistent
Being consistent is key in running a successful content creation business. Having a calendar to keep track of your content keeps you on a consistent publishing schedule, and it also makes it easier to maintain a consistent voice throughout your content.
This all goes to building a good relationship with your community, because they will know when to expect new content from you, and in a style that they’ve come to recognize as yours.
Reason #4 – A content calendar makes planning much easier
It’s so much easier to plan your content when you are working from a calendar. This is especially true if you run seasonal promotions or product launches. When you plan your content ahead of time, it’s easier to work backwards from your publish or launch date to make sure everything is ready on time.
Reason #5 – A content calendar helps you create higher quality content
You might think this is a little far-fetched but working from a content calendar really does impact the quality of your content. When you have everything laid out on a calendar, you’re less likely to throw in a random post or just write off the top of your head.
Taking the time to plan and edit your content means that your research is better, your writing is better, and you avoid unnecessary mistakes that would make what you publish look second-rate.
Reason #6 – A content calendar works as a marketing tool
Your content calendar can also be a huge marketing tool. Having everything laid out in once place lets you create content in a way that it promotes your product launches and continues to highlight older products. In this way, your offers are presented in a much more cohesive manner, again, avoiding that “slapped together in a hurry” feeling.
Creating a content calendar is the first step to publishing consistently. It will keep you organized and keep your team on track, and help you present a cohesive look to your customers and community. But it only works for you if you actually use it. When you make using your content calendar and keeping it up to date a habit, you should start to see more results from the products you launch and the content you publish to promote them.
This is Part 2 in a 10-part series on Using Content in Your Marketing Strategy. Other posts in this series include:
- 7 Reasons to Make Content a Key Marketing Strategy for Your Creative Business
- 6 Good Reasons for Using a Content Calendar (this article)
- Got Creators Block? 5 Common Reasons Why This Might Happen to You
- 7 Tips For Getting to Know Your Community
- 7 Tips for Generating New Content Ideas
- 8 More Tips for Generating New Content Ideas
- Four Ideas for Creating a Content Idea List Using Data
- 8 Tips for Using Social Media to Gather More New Content Ideas
- Five Reasons to Outsource Content Creation
- Coming Soon