As a creative business owner, you know that marketing is a key to your success. Even when you’d rather be creating content and other products, you need to be getting your business in front of the people who want what you have to offer.

Using content marketing as a key marketing strategy is a way to provide useful, relevant, and consistent content to attract the people you want in your community. It’s a way to encourage your community members to take action, buy your products and services, and ultimately lead to your creative business success.

Here are 7 reasons why content is key to your creative business marketing:

1. Content builds the like and trust factors

Providing helpful, informative, and well-written content will build your relationship with your readers. This helps them get to know, like, and trust you, and plays a huge role in converting casual readers into customers and community members

2. Content connects you with your community

When you focus on creating content that resonates with your community, you create a connection with them that goes beyond the sale. You’re more able to let them see the real you, and they’re more easily able to connect with you on a deeper level.

3. Content helps you turn readers into customers

When you include product recommendations (affiliate marketing) and calls to action for your own products in your content, it becomes a tool for turning readers into paying customers.

For example, you can include a call to action to have people sign up for your newsletter or to get a free sample of your products as a way to introduce your offers to new visitors.

Other examples of calls to action would be to showcase a product you have created, or to ask people to check out a product you recommend or that you use in your business.

4. Content helps you attract new community members

As a creative business owner, you want to create a community of loyal followers and fans for your products and services. Creating content that your existing followers see as helpful and engaging helps build your community because they will often want to share it with others that also might be attracted to what you offer.

5. Content builds and nurtures your relationship with customers

When you consistently create and share helpful, educational content to your customers and clients, you are building and nurturing those relationships. From a marketing standpoint, it also keeps your business in their sights, and makes it more likely they’ll think of you when they need what you have to offer

6. Repurposing content is a wonderful thing

If you know me, you know I’m all about the repurposing! There are so many different ways you can repurpose the content you create to get more exposure and to keep your readers interested.

7. Good content helps your search engine rankings

Creating high-quality content makes you more likely to rank higher in search engines like Google. As a result, you’re much more likely to get noticed by potential customers or clients when you appear in search results.

Use a tool like Rank Math* to help you create content that search engines will love.

Final Thoughts

Using content to build your creative business is a key component of creating your successful marketing strategy. Because, speaking from my own experience as a creative soulpreneurs, marketing is one of my least favourite parts of the job.

But when you realize how much content marketing can do for you, it makes sense to do it as much and as often as you can. From blog posts to newsletters to community groups, taking the time to connect with your current community members and attracting new members will help you achieve the success you are working towards.

*Note: This post includes affiliate links, for which I will receive a small commission should you make a purchase.

This is Part 1 in a 10-part series on Using Content in Your Marketing Strategy. Other posts in this series include:

1. 7 Reasons to Make Content a Key Marketing Strategy for Your Creative Business (this article)
2. 6 Good Reasons for Using a Content Calendar
3. Got Creators Block? 5 Common Reasons Why This Might Happen to You
4. 7 Tips For Getting to Know Your Community
5. 7 Tips for Generating New Content Ideas
6. 8 More Tips for Generating New Content Ideas
7. Four Ideas for Creating a Content Idea List Using Data
8. 8 Tips for Using Social Media to Gather More New Content Ideas
9. Five Reasons to Outsource Content Creation
10. 6 Tips to Prevent a Content Creation Crisis