As a creative business owner, you know that marketing is a key to your success. Even when you’d rather be creating content and other products, you need to be getting your business in front

If you have a presence on social media this can be one of your most effective ways to reach new audiences and keep in touch with your community. Creating social media content that works

Every blog has content that works, in that it that outperforms your other content, and draws new visitors in. Some topics definitely resonate more with your audience and paying attention to the content that

I have a confession. I used to be one of those people who didn’t care about optimizing keywords. When I first started blogging, I didn’t do much to drive traffic other than share my

Are you using data to figure out what’s working on your website? Or are you like so many people I know who build a gorgeous website, and then forget about paying attention to whether

If you’re wondering how to grow your business or whether it’s time to pivot, it would be really easy for me to say “figure out what’s working and do more of that.” But telling

As we mentioned in an earlier post, your ideal customer avatar is the basis for all the decisions you make in your business when it comes to content creation. Your avatar should be based

Why having an ideal customer avatar is so important It’s a given in business that all customers are not created equal. You can’t please everyone, and as you build your business you will notice

After yesterday’s blog post, and mentioning that knowing your audience is the place to start in building your content strategy (and your list, and your products, and… and…) I thought that an article on

Do you have a content strategy for growing your business? What’s a content strategy, you ask? The simple definition is that a content strategy is a plan for how you create, publish, and manage