As a creative business owner, you know that marketing is a key to your success. Even when you’d rather be creating content and other products, you need to
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4 Tips for Doing More with Social Media Content that Works
If you have a presence on social media this can be one of your most effective ways to reach new audiences and keep in touch with your community.
3 Ways to Expand on Content That Works
Every blog has content that works, in that it that outperforms your other content, and draws new visitors in. Some topics definitely resonate more with your audience and
Do More of What Works by Optimizing Keywords
I have a confession. I used to be one of those people who didn’t care about optimizing keywords. When I first started blogging, I didn’t do much to
Using Data to Determine What’s Working on Your Website
Are you using data to figure out what’s working on your website? Or are you like so many people I know who build a gorgeous website, and then
4 Ways to Use Data to Determine What’s Working Now
If you’re wondering how to grow your business or whether it’s time to pivot, it would be really easy for me to say “figure out what’s working and
7 Ways to Learn More About Your Ideal Customer
As we mentioned in an earlier post, your ideal customer avatar is the basis for all the decisions you make in your business when it comes to content
Creating Your Ideal Customer Avatar
Why having an ideal customer avatar is so important It’s a given in business that all customers are not created equal. You can’t please everyone, and as you
Knowing Your Audience: How to Define Them and Why It’s So Important
After yesterday’s blog post, and mentioning that knowing your audience is the place to start in building your content strategy (and your list, and your products, and… and…)
A 6-Step Content Strategy for Growing Your Business
Do you have a content strategy for growing your business? What’s a content strategy, you ask? The simple definition is that a content strategy is a plan for