7 Ways to Learn More About Your Ideal Customer

As we mentioned in an earlier post, your ideal customer avatar is the basis for all the decisions you make in your business when it comes to content

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Creating Your Ideal Customer Avatar

Why having an ideal customer avatar is so important It’s a given in business that all customers are not created equal. You can’t please everyone, and as you

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Knowing Your Audience: How to Define Them and Why It’s So Important

After yesterday’s blog post, and mentioning that knowing your audience is the place to start in building your content strategy (and your list, and your products, and… and…)

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